Sprayin’ is a short-form video series that tells the compelling stories of street artists from cities across the East Coast. Given the video-centric nature of this project, our goal was to create a seamless digital environment that properly introduces this groundbreaking series while providing users with intuitive access to its content on YouTube. To meet the organizers’ objective of attracting sponsors and partners, we emphasized a clear, approachable, and direct value proposition throughout the site. The result is a dynamic, video-powered web experience that highlights the artistry and cultural impact of Sprayin’ while aligning with the growing trend of video-driven digital platforms.